Throughout history, politicians have used media to reach prospective voters or promote specific ways of thinking. However, this has lead to an extreme amount of bias and arrogance in the media. People only read and watch what fits their own personal opinions. BuzzFeed writes about the LGBTQ (link below) community, which tends to lean towards the left side of the political spectrum. Viewers with opposing beliefs recognize this and deem any political information as an unreliable source due to the subjectiveness of the material. Despite the dishonesty of many media sources, people are still influenced by commercials and posters directed to make them think a specific way. However, some of these advertisements push people to the point of annoyance and frustration with the political campaign. People have expressed their dislike for some of these politicians and also to the elections group in ads that they find the candidate disagreeable or not relatable.
Campaign Advertisements
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For years politicians have used media as a way to connect with their voters and promote their ideas through commercials on television, radio, newspapers, and more recently tweets. However, throughout the years people have started to tire of these advertisements that cause annoyance and dislike towards candidates. This video is an advertisement for the Clinton Campaign which is one of many others that trigger stress and frustration in prospective voters.
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Political Environment Online
"More than one-third of social media users are worn out by the amount of political content they encounter, and more than half describe their online interactions with those they disagree with politically as stressful and frustrating" |
With advances in technology there are a lot more opportunities for companies, brands, and in this case political campaigns to get their message out to people. It is incredibly difficult to watch TV or scroll through one's Twitter feed without encountering a political advertisement during an election year. This constant promotion of a person or campaign is tiresome for many people and they become very annoyed and irritated when they come across it.
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Buzzfeed
This is a screenshot of the BuzzFeed Political page on their website. It shows the variety of different tabs that they include on their website, that are subject to bias and opinion on writing about these topics. They are not a reliable source for political information because the writers are more subject to write towards one side of the spectrum therefore the other is poorly represented.
Yellow Journalism
Yellow Journalism was a popular feature of newspapers in the 1890's during the Spanish-American War Era. These included political cartoons that represented Spain as evil, President McKinley as a coward, and Cuba as innocent. The people received these messages that created sympathy for Cuba and prompted pro-war notions amongst Americans.
Cites
Campaign Advertisements
"Role Models | Hillary Clinton." YouTube, uploaded by Hillary Clinton, 14 July
2016, www.youtube.com/watch?v=mrX3Ql31URA&index=2&list=RDyG_8WURBGnM.
Accessed 3 Jan. 2018.
The Political Environment on Social Media
Duggan, Maeve, and Aaron Smith. "The Political Environment on Social Media."
Pew Research Center, 25 Oct. 2016, www.pewinternet.org/2016/10/25/
the-political-environment-on-social-media/. Accessed 14 Dec. 2017.
BuzzFeed
Staff, Buzzfeed. "BuzzFeed Politics." BuzzFeed, BuzFeed Inc, www.buzzfeed.com/
politics. Accessed 3 Jan. 2018.
Yellow Journalism
Hurrah for the fourth of July! We're coming in on independence day celebrations,
too. 1999. PBS, www.pbs.org/crucible/cartoon5.html. Accessed 9 Jan.
2018.
"Role Models | Hillary Clinton." YouTube, uploaded by Hillary Clinton, 14 July
2016, www.youtube.com/watch?v=mrX3Ql31URA&index=2&list=RDyG_8WURBGnM.
Accessed 3 Jan. 2018.
The Political Environment on Social Media
Duggan, Maeve, and Aaron Smith. "The Political Environment on Social Media."
Pew Research Center, 25 Oct. 2016, www.pewinternet.org/2016/10/25/
the-political-environment-on-social-media/. Accessed 14 Dec. 2017.
BuzzFeed
Staff, Buzzfeed. "BuzzFeed Politics." BuzzFeed, BuzFeed Inc, www.buzzfeed.com/
politics. Accessed 3 Jan. 2018.
Yellow Journalism
Hurrah for the fourth of July! We're coming in on independence day celebrations,
too. 1999. PBS, www.pbs.org/crucible/cartoon5.html. Accessed 9 Jan.
2018.